Ortsbo Performance: April 18-25
As at April 25, 2011
All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.
Ortsbo (www.ortsbo.com) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.
Ortsbo for social media is available in 2 online formats, the original Ortsbo platform that uses Microsoft Silverlight and a new Alpha for HTML. Both platforms are available at www.ortsbo.com
Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.
The Company has launched a pilot web site for its upcoming commercial launch of Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.
ORTSBO WEEKLY HIGHLIGHTS
Unique Users: 4,825,515 – NEW RECORD
Online Sessions: 6,249,208
Page Views: 12,902,306
Minutes of Engagement: 17,086,920
New Facebook Fans this week: 19,000 approx.
Twitter Followers this week: 500 approx.
NOTE: All information in this report is collected through independently verified 3rd party applications. Performance metrics include reports from Google Analytics, while Facebook Fans are verified by Facebook and Twitter Followers by Twitter. Alexa independently reports its numbers independently based on its collection and reporting methods.
With the continued growth of Ortsbo, we are currently implementing a cloud based user and traffic management systems with Microsoft’s Windows Azure. Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.
Key Performance Metrics
The following chart outlines some key performance metrics for Ortsbo.
Minutes of Engagement
During the past period (April 18, 2011 to April 25, 2011), Ortsbo achieved approximately 17 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 183 million minutes of total user engagement.
The following numbers are the aggregate totals of the following Performance Metrics since the launch of Ortsbo on July 22, 2010. The Company first reported these numbers on September 21, 2010 and continues to report on a weekly basis.
The following chart outlines the variance for the above report periods allowing the reader to see the progress of Ortsbo’s Performance Metrics, by period. The Company currently reports these variances on a weekly basis.
Ortsbo launched a Facebook Fan Page (www.facebook.com/Ortsbo) in late August 2010 and the Fan Page has reached approximately 110,000 Fans, with approximately 17,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 11 Million people on Facebook, and growing as the Fan numbers increase.
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 12,000 followers representing a week over week increase of approximately 500 followers.
Founded in April 1996, Alexa (www.alexa.com) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.
Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 15,000 – ranking consistently among the Top 100K web sites worldwide.
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.
The information in this presentation may contain forward looking statements within the meaning of the “safe harbor” provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.