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	<title>Intertainment Media Inc.</title>
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		<title>Updated Numbers + Media Coverage</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/10/11/updated-numbers/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/10/11/updated-numbers/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 14:45:17 +0000</pubDate>
		<dc:creator>HKhan</dc:creator>
				<category><![CDATA[Corporate Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1577</guid>
		<description><![CDATA[For updated performance numbers, as well as media coverage, please refer to our &#8220;Press Releases&#8221; and &#8220;In The News&#8221; sections.]]></description>
				<content:encoded><![CDATA[<p>For updated performance numbers, as well as media coverage, please refer to our <a href="http://www.intertainmentmedia.com/refresh/press-releases/">&#8220;Press Releases&#8221;</a> and <a href="http://www.intertainmentmedia.com/refresh/updates/in-the-news/">&#8220;In The News&#8221;</a> sections.</p>
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		<title>Intertainment Media Inc. President’s Message  &#8211; Q3 Results</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/05/31/intertainment-media-inc-president%e2%80%99s-message-q3-results/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/05/31/intertainment-media-inc-president%e2%80%99s-message-q3-results/#comments</comments>
		<pubDate>Tue, 31 May 2011 13:25:47 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[Corporate Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1385</guid>
		<description><![CDATA[The quarter ended March 31, 2011 was a good quarter for Intertainment Media Inc.  In previous quarters we had discussed the emergence from development to commercialization, but in this quarter we had the resources to fully enable our programs to impact growth.]]></description>
				<content:encoded><![CDATA[<p>President’s Message – Q3</p>
<p>The quarter ended March 31, 2011 was a good quarter for Intertainment Media Inc.  In previous quarters we had discussed the emergence from development to commercialization, but in this quarter we had the resources to fully enable our programs to impact growth. The focus for the quarter was investing in our program platforms to create user engagement for future financial benefit and as such we intensified our efforts to deliver shareholder value through the continued monetization of our growing user base.</p>
<p>This quarter began with a private placement that was required to provide capital for the Company to allow for a full implementation of the commercialization of Ortsbo, itiBiti and Ad Taffy.</p>
<p>Management and its Board held a continued and unwavering belief in the platforms and programs even in light of the Canadian investment marketplace’s pension for slower adoption of social media initiatives compared to the US where the value and power of social media is realized at a much quicker pace.  As such, the financing prospects in early and mid-January were limited and, as CEO, I believed that it was my duty to show my certainty in the Company and its direction by leading orders for the first round of the private placement.  We closed the first tranche of our CDN $3,000,000 private placement in mid-January.</p>
<p>The first round closing of the private placement allowed us to continue to support those early positive results that were being realized by the Ortsbo performance.  In late January, the Globe and Mail published an article in which Intertainment Media was selected by a leading hedge fund manager as one of the top technology picks for 2011.  The same day, we released our current numbers for Ortsbo comparing growth between Facebook and Ortsbo and that Ortsbo was outpacing Facebook’s early years’ growth.  This combined with the Globe and Mail article gave us a high level of visibility to the investment community and by the end of January, our second tranche of our $3 MM financing was oversubscribed.</p>
<p>This private placement allowed the Company to settle outstanding accounts payable, accrued interest, and other items that had been delayed due to the working capital deficit.  With continued positive market momentum on the Ortsbo results, the company realized an additional injection of capital through the execution of outstanding options and warrants from previous capital raises.</p>
<p>Our objective was very simple – growth!  As with all social media platforms whether it’s Facebook, Twitter, YouTube, LinkedIn or others, the first step is to build critical mass and to do that, you need to invest to drive consumers to your site, increase branding activities and overall marketing to increase share of voice.  This is an expensive endeavour, but when done correctly, it can result in key organic and viral growth.   This growth and investment in building a solid user base has been tantamount in our success in attracting top tier advertisers, agencies and brands Agencies, networks and advertisers who have been testing the system and we have seen positive results and new business opportunities arise.  While the initial quarterly financial results are not significant, the ability to provide a proven stable environment for advertisers showcases the value that Ortsbo and itiBiti offer as communication distribution mechanisms and will result in greater economic performance for these divisions.</p>
<p>It is important to note that most major social media programs have taken years to achieve the current levels of our programs.  Facebook is almost 7 years old, Twitter almost 5 years old while Ortsbo, by the end of this quarter, was only 8 months old.  Ortsbo has accelerated swiftly having passed our first year estimates and second year estimates very quickly.  This accelerated success did not go without challenges; the pace of growth did put a strain on our technology, support and development cycles.  As such, investment was required to bolster the development and technology environment and allow us to stay in step with the growth.</p>
<p>As we analysed the market for language on the Internet, we found that the majority of users on the Internet did not speak English.  This provided an opportunity and a challenge, as the growth opportunities were exceptional globally, but the revenue opportunities would need to be cultivated as international advertising is much more difficult to engage than North American advertising alone.  These areas would also need significant investment to manage and grow.</p>
<p>At the same time as we were growing Ortsbo, itiBiti was preparing to launch our own “house brand” KNCTR (pronounced “connector”) and Ad Taffy was beginning to commercialize and agency feedback required additional capital investment in the platform.</p>
<p>Throughout the quarter, Intertainment had received the capital to begin to fully execute on its mandate of growing the business without the pressures of raising capital. With the need to move quickly and effectively we undertook a series of initiatives to accelerate the pace of our divisional growth including bringing in the right people internally and exploring outside consultants to build brand and user value.    We are working to turn years of marketing, brand and market acceptance into months, and we believe the initial results were worth the efforts and investment. </p>
<p>This quarter also saw a dramatic turnaround in our balance sheet, as we made significant strides in reducing debt and liabilities while increasing assets.  Our Current Ratio since year end (June 30, 2010) has improved from 0.2:1 to 1.85:1, showing a healthy increase in assets and lessening of liabilities.  This also required investment, as we had spent the past few years without the required working capital to move the programs forward. </p>
<p>By virtue of the investments we’ve made into our marketing, technology and development, we have seen significant increases in user traction in our programs, brand recognition, advertising testing and continued interest by the investment community,  all leading to the key mandate of the management team which is to build shareholder value.</p>
<p>While some may comment that this was an extraordinarily expensive quarter, we will know that it was a time of great beginnings, allowing us to create a stronger balance sheet, accelerate growth, increase branding and program usage and increase overall shareholder value.  We believe that this process of corporate stabilization with increased working capital and high growth will allow us to move forward with new investment, merger and acquisition opportunities, create new and long-term revenue opportunities and bring Intertainment Media to the world stage through the delivery of innovative and exciting products and services.</p>
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		<title>Ortsbo Performance: May 9-16</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/05/16/ortsbo-performance-may-9-16/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/05/16/ortsbo-performance-may-9-16/#comments</comments>
		<pubDate>Mon, 16 May 2011 15:55:50 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[Ortsbo Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1350</guid>
		<description><![CDATA[Ortsbo enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms. During the past period (May 9, 2011 to May 16, 2011), Ortsbo achieved over 21 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 242 million minutes of total user engagement.

<a href="http://www.intertainmentmedia.com/refresh/2011/05/16/ortsbo-performance-may-9-16/"> READ MORE</a>]]></description>
				<content:encoded><![CDATA[<p>As at May 16, 2011. All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.	</p>
<p>Ortsbo (<a href="http://www.ortsbo.com">www.ortsbo.com</a>) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others.  In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.  </p>
<p>Ortsbo for social media is available in 2 online formats, the original Ortsbo platform that uses Microsoft Silverlight and a new Alpha for HTML.  Both platforms are available at www.ortsbo.com </p>
<p>Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.  </p>
<p>The Company has launched a pilot web site for its upcoming commercial launch of Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email.  We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site.  Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.</p>
<p><b><u>ORTSBO WEEKLY HIGHLIGHTS:</b></u><br />
Unique Users: 4,655,423<br />
Online Sessions: 6,766,449<br />
Page Views: 12,420,738<br />
Minutes of Engagement: 21,222,171 &#8211; <b>NEW RECORD</b><br />
New Facebook Fans this week: 7,000 approx.<br />
Twitter Followers this week: 800 approx. </p>
<p>NOTE: All information in this report is collected through independently verified 3rd party applications.  Performance metrics include reports from Google Analytics, while Facebook Fans are verified by Facebook and Twitter Followers by Twitter.  Alexa independently reports its numbers independently based on its collection and reporting methods.</p>
<p>With the continued growth of Ortsbo, we are currently implementing a cloud based user and traffic management systems with Microsoft’s Windows Azure.  Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.</p>
<p><b><u>Key Performance Metrics:</b></u><br />
The following chart outlines some key performance metrics for Ortsbo.</p>
<div id="attachment_3160" class="wp-caption alignleft" style="width: 580px"><img src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/01.png" alt="" title="01" width="570" height="301" class="size-full wp-image-3160" /><p class="wp-caption-text">Figure 1 – Ortsbo Performance Metrics as at May 16, 2011</p></div>
<p><b><u>Minutes of Engagement:</b></u><br />
During the past period (May 9, 2011 to May 16, 2011), Ortsbo achieved over 21 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 242 million minutes of total user engagement.</p>
<p>The following numbers are the aggregate totals of the following Performance Metrics since the launch of Ortsbo on July 22, 2010.  The Company first reported these numbers on September 21, 2010 and continues to report on a weekly basis.<div id="attachment_3161" class="wp-caption alignleft" style="width: 580px"><img src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/02.png" alt="" title="02" width="570" height="677" class="size-full wp-image-3161" /><p class="wp-caption-text">Figure 2 – Ortsbo Performance Metrics as at May 16, 2011</p></div></p>
<p><b><u>Variance:</b></u><br />
The following chart outlines the variance for the above report periods allowing the reader to see the progress of Ortsbo’s Performance Metrics, by period.  The Company currently reports these variances on a weekly basis.</p>
<div id="attachment_3162" class="wp-caption alignleft" style="width: 575px"><img src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/03.png" alt="" title="03" width="565" height="692" class="size-full wp-image-3162" /><p class="wp-caption-text">Figure 3 – Ortsbo Variance for period over period reporting at May 16, 2011</p></div>
<p><b><u>Facebook:</b></u><br />
Ortsbo launched a Facebook Fan Page (<a href="http://www.facebook.com/Ortsbo">www.facebook.com/Ortsbo</a>) in late August 2010 and the Fan Page has reached approximately 128,000 Fans, with approximately 7,000 Fans joining us just this past week.  From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 12.8 Million people on Facebook, and growing as the Fan numbers increase.</p>
<p><b><u>Twitter:</b></u><br />
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates.  The updated launch began the first week of January 2011 and to date there are approximately 14,600 followers representing a week over week increase of approximately 800 followers.</p>
<p><b><u>Alexa Rankings:</b></u><br />
Founded in April 1996, Alexa (<a href="http://www.alexa.com">www.alexa.com</a>) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data.  Alexa uses this data to rank millions of web sites and also reports usage data.</p>
<p>Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 12,000 – ranking consistently among the Top 100K web sites worldwide.</p>
<p>Please Review:<br />
The information contained in this presentation may contain forward-looking statements.  These statements are based on current expectations and assumptions that are subject to risks and uncertainties.  Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations.  We do not undertake any duty to update any forward-looking statements.  </p>
<p>The information in this presentation may contain forward looking statements within the meaning of the &#8220;safe harbor&#8221; provisions of US laws. These statements are based on management&#8217;s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.</p>
]]></content:encoded>
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		<title>Ortsbo Performance: May 2-9</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/05/11/ortsbo-performance-may-2-9/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/05/11/ortsbo-performance-may-2-9/#comments</comments>
		<pubDate>Wed, 11 May 2011 17:56:30 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[Ortsbo Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1313</guid>
		<description><![CDATA[Ortsbo enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms. During the past period (May 2, 2011 to May 9, 2011), Ortsbo achieved approximately 20 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 221 million minutes of total user engagement.

<a href="http://www.intertainmentmedia.com/refresh/2011/05/11/ortsbo-performance-may-2-9/"> READ MORE</a>]]></description>
				<content:encoded><![CDATA[<p>As at May 9, 2011 All information is for discussion only. Please see  the note at the bottom of this post for further information. To review  previous Performance Review documents, please browse through the  blog.</p>
<p>Ortsbo (<a href="http://www.ortsbo.com/">www.ortsbo.com</a>)  enables real time conversational translation in over 50 languages and  seamlessly integrates with 13 of today’s most popular social media  platforms including Windows Live Messenger, Facebook, Google Talk,  Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus  Sametime, LiveJournal, Nokia Ovi and others. In addition to social media  chat networks, Ortsbo also offers a multi-lingual translator for  Twitter.</p>
<p>Ortsbo for social media is available in 2 online formats, the  original Ortsbo platform that uses Microsoft Silverlight and a new Alpha  for HTML. Both platforms are available at www.ortsbo.com</p>
<p>Commercial applications for Ortsbo include private chat network  applications and a translation plug-in module for email. Development  plans for Ortsbo include platforms for mobile handsets, portable  computing and console applications.</p>
<p>The Company has launched a pilot web site for its upcoming commercial  launch of Ortsbo for Microsoft Outlook, which allows users to send and  receive multi-lingual messages with instant translation via email. We  believe that this will enhance the global communications market allowing  for richer dialogue between subscribers. Ortsbo for Outlook will be  increasing beta distribution to a larger test audience and to those who  have registered at the Ortsbo.com web site. Qualified registrants will  receive added incentives as Ortsbo for Microsoft Outlook begins  commercialization.</p>
<div><strong><span style="text-decoration: underline;">ORTSBO WEEKLY HIGHLIGHTS</span><br />
</strong>Unique Users: 4,903,131 &#8211; <strong>NEW RECORD</strong><br />
Online Sessions: 6,171,154<br />
Page Views: 15,590,987<br />
Minutes of Engagement: 20,046,973 &#8211; <strong>NEW RECORD<br />
</strong>New Facebook Fans this week: 6,000 approx.<br />
Twitter Followers this week: 700 approx.</div>
<div><strong>NOTE:</strong> All information in this report is collected through  independently verified 3rd party applications. Performance metrics  include reports from Google Analytics, while Facebook Fans are verified  by Facebook and Twitter Followers by Twitter. Alexa independently  reports its numbers independently based on its collection and reporting  methods.</div>
<div>With the continued growth of Ortsbo, we are currently implementing a  cloud based user and traffic management systems with Microsoft’s  Windows Azure. Windows Azure is the operating system for the cloud and  serves as Microsoft’s cloud services development, hosting and management  environment. Windows Azure provides on-demand compute, storage and  content network delivery capabilities to host, scale and manage web  applications through Microsoft data centers.</div>
<div><strong><span style="text-decoration: underline;">Key Performance Metrics</span><br />
</strong>The following chart outlines some key performance metrics for Ortsbo.</div>
<div><strong> </strong></div>
<div>
<div>
<dl id="attachment_3128">
<dt><a rel="attachment wp-att-3128" href="http://www.intertainmentmedia.com/refresh/?attachment_id=3128"><img title="chart1" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/chart1.png" alt="" width="564" height="374" /></a> </dt>
<dd>Figure 1 &#8211; Ortsbo Performance Metrics as at May 9, 2011</dd>
</dl>
</div>
</div>
<p><a href="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/01.jpg"><strong> </strong></a></p>
<div><strong><span style="text-decoration: underline;">Minutes of Engagement</span><br />
</strong>During the past period (May 2, 2011 to May 9, 2011), Ortsbo achieved  approximately 20 million minutes of usage in the variance reporting  period and to date, since launch of the platform, Ortsbo has in excess  of 221 million minutes of total user engagement.</div>
<div>The following numbers are the aggregate totals of the following  Performance Metrics since the launch of Ortsbo on July 22, 2010. The  Company first reported these numbers on September 21, 2010 and continues  to report on a weekly basis.</div>
<p><a href="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/02.jpg"><strong> </strong></a></p>
<div><strong>&nbsp;</p>
<div>
<dl id="attachment_3131">
<dt><a rel="attachment wp-att-3131" href="http://www.intertainmentmedia.com/refresh/?attachment_id=3131"><img title="chart2" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/chart2.png" alt="" width="540" height="635" /></a> </dt>
<dd>Figure 2 &#8211; Ortsbo Performance Metrics as at May 9, 2011</dd>
</dl>
</div>
<p></strong><strong> </strong></p>
<div><strong> </strong></div>
<div><strong><span style="text-decoration: underline;">Variance</span><br />
</strong>The following chart outlines the variance for the above report  periods allowing the reader to see the progress of Ortsbo’s Performance  Metrics, by period. The Company currently reports these variances on a  weekly basis.</div>
<div><strong> </strong></div>
<div>
<div>
<dl id="attachment_3132">
<dt><a rel="attachment wp-att-3132" href="http://www.intertainmentmedia.com/refresh/?attachment_id=3132"><img title="chart3" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/chart3.png" alt="" width="530" height="633" /></a> </dt>
<dd>Figure 3 &#8211; Ortsbo Variance for period over period reporting at May 9, 2011</dd>
</dl>
</div>
</div>
<p><a href="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/03.jpg"><strong> </strong></a></p>
<div><strong><span style="text-decoration: underline;">Facebook</span><br />
</strong>Ortsbo launched a Facebook Fan Page (<a href="http://www.facebook.com/Ortsbo">www.facebook.com/Ortsbo</a>)  in late August 2010 and the Fan Page has reached approximately 121,000  Fans, with approximately 6,000 Fans joining us just this past week. From  our internal, ad hoc research, the average fan has in excess of 100  Facebook Friends, giving us a potential reach of over 12.1 Million  people on Facebook, and growing as the Fan numbers increase.</div>
<div><strong><span style="text-decoration: underline;">Twitter</span><br />
</strong>Ortsbo is accelerating its Twitter program providing followers with  regular messaging and updates. The updated launch began the first week  of January 2011 and to date there are approximately 13,800 followers  representing a week over week increase of approximately 700  followers.</div>
<div><strong> </strong></div>
<div><strong><span style="text-decoration: underline;">Alexa Rankings</span><br />
</strong>Founded in April 1996, Alexa (<a href="http://www.alexa.com/">www.alexa.com</a>)  has developed an installed base of millions of toolbars, one of the  largest Web crawls and an infrastructure to process and serve massive  amounts of data. Alexa uses this data to rank millions of web sites and  also reports usage data.</div>
<div>Since launching in late July 2010, Ortsbo.com has quickly moved up  the Alexa rankings from in and around 12 Million to under 13,000 –  ranking consistently among the Top 100K web sites worldwide.</div>
<div>Please Review:<br />
The information contained in this presentation may contain  forward-looking statements. These statements are based on current  expectations and assumptions that are subject to risks and  uncertainties. Actual results could differ materially because of factors  discussed in the management discussion and analysis section of  Intertainment’s interim and most recent annual financial statements or  other reports and filings with the TSX Venture Exchange and applicable  Canadian securities regulations. We do not undertake any duty to update  any forward-looking statements.</div>
<p>The information in this presentation may contain forward looking  statements within the meaning of the &#8220;safe harbor&#8221; provisions of US  laws. These statements are based on management&#8217;s current expectations  and beliefs and are subject to a number of risks and uncertainties that  could cause actual results to differ materially from those described in  the forward looking statements. Intertainment Media Inc. and / or Ortsbo  Inc. does not assume any obligation to update any forward looking  information contained in this news release.</p>
</div>
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		<title>Ortsbo Performance: Apr 25-May 2</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/05/11/ortsbo-performance-apr-25-may-2/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/05/11/ortsbo-performance-apr-25-may-2/#comments</comments>
		<pubDate>Wed, 11 May 2011 17:54:12 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[Ortsbo Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1309</guid>
		<description><![CDATA[Ortsbo enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms. During the past period (April 18, 2011 to May 2, 2011), Ortsbo achieved approximately 18 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 201 million minutes of total user engagement.

<a href="http://www.intertainmentmedia.com/refresh/2011/05/11/ortsbo-performance-apr-25-may-2/"> READ MORE</a>]]></description>
				<content:encoded><![CDATA[<p>As at May 2, 2011 All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the updates.</p>
<p>Ortsbo (<a href="http://www.ortsbo.com/">www.ortsbo.com</a>) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.</p>
<p>Ortsbo for social media is available in 2 online formats, the original Ortsbo platform that uses Microsoft Silverlight and a new Alpha for HTML. Both platforms are available at www.ortsbo.com</p>
<p>Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.</p>
<p>The Company has launched a pilot web site for its upcoming commercial launch of Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.</p>
<div><strong><span style="text-decoration: underline;">ORTSBO WEEKLY HIGHLIGHTS</span><br />
</strong>Unique Users: 4,525,244<br />
Online Sessions: 6,214,353<br />
Page Views: 14,920,177<br />
Minutes of Engagement: 18,115,595 &#8211; <strong>NEW RECORD<br />
</strong>New Facebook Fans this week: 3,000 approx.<br />
Twitter Followers this week: 600 approx.</div>
<div><strong>NOTE:</strong> All information in this report is collected through independently verified 3rd party applications. Performance metrics include reports from Google Analytics, while Facebook Fans are verified by Facebook and Twitter Followers by Twitter. Alexa independently reports its numbers independently based on its collection and reporting methods.</div>
<div>With the continued growth of Ortsbo, we are currently implementing a cloud based user and traffic management systems with Microsoft’s Windows Azure. Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.</div>
<div><strong><span style="text-decoration: underline;">Key Performance Metrics</span><br />
</strong>The following chart outlines some key performance metrics for Ortsbo.</div>
<div><strong> </strong></div>
<p><a href="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/01.jpg"><strong><img title="01" src="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/01.png" alt="" width="570" height="301" /></strong></a></p>
<p><strong> Figure 1 &#8211; Ortsbo Performance Metrics as at May 2, 2011</strong></p>
<div><strong><span style="text-decoration: underline;">Minutes of Engagement</span><br />
</strong>During the past period (April 18, 2011 to May 2, 2011), Ortsbo achieved approximately 18 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 201 million minutes of total user engagement.</div>
<div>The following numbers are the aggregate totals of the following Performance Metrics since the launch of Ortsbo on July 22, 2010. The Company first reported these numbers on September 21, 2010 and continues to report on a weekly basis.</div>
<p><a href="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/02.jpg"><strong><img title="02" src="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/02.png" alt="" width="570" height="627" /></strong></a></p>
<p><strong> Figure 2 &#8211; Ortsbo Performance Metrics as at May 2, 2011</strong></p>
<div><strong><span style="text-decoration: underline;">Variance</span><br />
</strong>The following chart outlines the variance for the above report periods allowing the reader to see the progress of Ortsbo’s Performance Metrics, by period. The Company currently reports these variances on a weekly basis.</div>
<div><strong> </strong></div>
<p><a href="http://intertainmentmedia.com/blog/wp-content/uploads/2011/05/03.jpg"><strong><img title="03" src="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/03.png" alt="" width="570" height="643" /></strong></a></p>
<p><strong> Figure 3 &#8211; Ortsbo Variance for period over period reporting at May 2, 2011</strong></p>
<div><strong><span style="text-decoration: underline;">Facebook</span><br />
</strong>Ortsbo launched a Facebook Fan Page (<a href="http://www.facebook.com/Ortsbo">www.facebook.com/Ortsbo</a>) in late August 2010 and the Fan Page has reached approximately 110,000 Fans, with approximately 3,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 11.5 Million people on Facebook, and growing as the Fan numbers increase.</div>
<div><strong><span style="text-decoration: underline;">Twitter</span><br />
</strong>Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 13,100 followers representing a week over week increase of approximately 600 followers.</div>
<div><strong> </strong></div>
<div><strong><span style="text-decoration: underline;">Alexa Rankings</span><br />
</strong>Founded in April 1996, Alexa (<a href="http://www.alexa.com/">www.alexa.com</a>) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.</div>
<div>Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 15,000 – ranking consistently among the Top 100K web sites worldwide.</div>
<div>Please Review:<br />
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.&nbsp;</p>
<p>The information in this presentation may contain forward looking statements within the meaning of the &#8220;safe harbor&#8221; provisions of US laws. These statements are based on management&#8217;s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.</p>
</div>
]]></content:encoded>
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		<title>Ortsbo Performance: April 18-25</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/04/25/1273/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/04/25/1273/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 15:10:44 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[Ortsbo Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1273</guid>
		<description><![CDATA[Ortsbo enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms. During the past period (April 18, 2011 to April 25, 2011), Ortsbo achieved approximately 17 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 183 million minutes of total user engagement.

<a href="http://www.intertainmentmedia.com/refresh/2011/04/25/1273/"> READ MORE</a>]]></description>
				<content:encoded><![CDATA[<p>As at April 25, 2011</p>
<p>All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.</p>
<p>Ortsbo (<a href="http://www.ortsbo.com">www.ortsbo.com</a>) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others.  In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.</p>
<p>Ortsbo for social media is available in 2 online formats, the original Ortsbo platform that uses Microsoft Silverlight and a new Alpha for HTML.  Both platforms are available at www.ortsbo.com</p>
<p>Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.</p>
<p>The Company has launched a pilot web site for its upcoming commercial launch of Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email.  We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site.  Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.</p>
<p><strong><span style="text-decoration: underline;">ORTSBO WEEKLY HIGHLIGHTS</span></strong><br />
Unique Users: 4,825,515 &#8211; <strong>NEW RECORD</strong><br />
Online Sessions: 6,249,208<br />
Page Views: 12,902,306<br />
Minutes of Engagement: 17,086,920<br />
New Facebook Fans this week: 19,000 approx.<br />
Twitter Followers this week: 500 approx.</p>
<p>NOTE: All information in this report is collected through independently verified 3rd party applications.  Performance metrics include reports from Google Analytics, while Facebook Fans are verified by Facebook and Twitter Followers by Twitter.  Alexa independently reports its numbers independently based on its collection and reporting methods.</p>
<p>With the continued growth of Ortsbo, we are currently implementing a cloud based user and traffic management systems with Microsoft’s Windows Azure.  Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.</p>
<p><strong><span style="text-decoration: underline;">Key Performance Metrics</span></strong><br />
The following chart outlines some key performance metrics for Ortsbo.</p>
<div id="attachment_1259" class="wp-caption aligncenter" style="width: 580px"><a href="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/01.png"><img class="size-full wp-image-1259" title="01" src="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/01.png" alt="" width="570" height="301" /></a><p class="wp-caption-text">Figure 1 – Ortsbo Performance Metrics as at April 25, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Minutes of Engagement</span></strong><br />
During the past period (April 18, 2011 to April 25, 2011), Ortsbo achieved approximately 17 million minutes of usage in the variance reporting period and to date, since launch of the platform, Ortsbo has in excess of 183 million minutes of total user engagement.</p>
<p>The following numbers are the aggregate totals of the following Performance Metrics since the launch of Ortsbo on July 22, 2010.  The Company first reported these numbers on September 21, 2010 and continues to report on a weekly basis.</p>
<div id="attachment_1260" class="wp-caption aligncenter" style="width: 580px"><a href="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/02.png"><img class="size-full wp-image-1260" title="02" src="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/02.png" alt="" width="570" height="627" /></a><p class="wp-caption-text">Figure 2 – Ortsbo Performance Metrics as at April 25, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Variance</span></strong><br />
The following chart outlines the variance for the above report periods allowing the reader to see the progress of Ortsbo’s Performance Metrics, by period.  The Company currently reports these variances on a weekly basis.</p>
<div id="attachment_1261" class="wp-caption aligncenter" style="width: 580px"><a href="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/03.png"><img class="size-full wp-image-1261" title="03" src="http://www.intertainmentmedia.com/refresh/wp-content/uploads/2011/04/03.png" alt="" width="570" height="643" /></a><p class="wp-caption-text">Figure 3 – Ortsbo Variance for period over period reporting at April 25, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Facebook</span></strong><br />
Ortsbo launched a Facebook Fan Page (<a href="http://www.facebook.com/Ortsbo">www.facebook.com/Ortsbo</a>) in late August 2010 and the Fan Page has reached approximately 110,000 Fans, with approximately 17,000 Fans joining us just this past week.  From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 11 Million people on Facebook, and growing as the Fan numbers increase.</p>
<p><strong><span style="text-decoration: underline;">Twitter</span></strong><br />
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates.  The updated launch began the first week of January 2011 and to date there are approximately 12,000 followers representing a week over week increase of approximately 500 followers.</p>
<p><strong><span style="text-decoration: underline;">Alexa Rankings</span></strong><br />
Founded in April 1996, Alexa (<a href="http://www.alexa.com">www.alexa.com</a>) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data.  Alexa uses this data to rank millions of web sites and also reports usage data.</p>
<p>Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 15,000 – ranking consistently among the Top 100K web sites worldwide.</p>
<p>Please Review:<br />
The information contained in this presentation may contain forward-looking statements.  These statements are based on current expectations and assumptions that are subject to risks and uncertainties.  Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations.  We do not undertake any duty to update any forward-looking statements.</p>
<p>The information in this presentation may contain forward looking statements within the meaning of the &#8220;safe harbor&#8221; provisions of US laws. These statements are based on management&#8217;s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Ortsbo Performance: April 11-18</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/04/25/ortsbo-performance-april-11-18/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/04/25/ortsbo-performance-april-11-18/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 15:09:36 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[Ortsbo Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1270</guid>
		<description><![CDATA[Ortsbo enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms. During the past period (April 11, 2011 to April 18, 2011), Ortsbo achieved approximately 17.7 million minutes of usage and to date has in excess of 166 million minutes of total user engagement.

<a href="http://www.intertainmentmedia.com/refresh/2011/04/25/ortsbo-performance-april-11-18/"> READ MORE</a>]]></description>
				<content:encoded><![CDATA[<p>As at April 18, 2011</p>
<p>All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the blog.</p>
<p>Ortsbo (<a href="http://www.ortsbo.com">www.ortsbo.com</a>) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.</p>
<p>Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.</p>
<p>Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.</p>
<p><strong><span style="text-decoration: underline;">ORTSBO WEEKLY HIGHLIGHTS:</span></strong><br />
Unique Users: 4,332,454 &#8211; <strong>NEW RECORD</strong><br />
Online Sessions: 6,547,452 &#8211; <strong>NEW RECORD</strong><br />
Page Views: 15,976,303 &#8211; <strong>NEW RECORD</strong><br />
Minutes of Engagement: 17,752,140 &#8211; <strong>NEW RECORD</strong><br />
New Facebook Fans this week: 1,000 approx.<br />
Twitter Followers this week: 500 approx.</p>
<p>We have started to implement our new traffic management systems.  Given the accelerated growth of Ortsbo, we are currently implementing Microsoft’s Windows Azure.  Windows Azure is the operating system for the cloud and serves as Microsoft’s cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.</p>
<p><strong><span style="text-decoration: underline;">Key Performance Metrics:</span></strong><br />
The following chart outlines some key performance metrics for Ortsbo.</p>
<div id="attachment_3085" class="wp-caption alignleft" style="width: 581px"><img class="size-full wp-image-3085" title="01" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/011.png" alt="" width="571" height="319" /><p class="wp-caption-text">Figure 1 – Ortsbo Performance Metrics as at April 18, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Minutes of Engagement:</span></strong><br />
During the past period (April 11, 2011 to April 18, 2011), Ortsbo achieved approximately 17.7 million minutes of usage and to date has in excess of 166 million minutes of total user engagement.</p>
<div id="attachment_3087" class="wp-caption alignleft" style="width: 580px"><img class="size-full wp-image-3087" title="02" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/021.png" alt="" width="570" height="607" /><p class="wp-caption-text">Figure 2 – Ortsbo Performance Metrics as at April 18, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Variance:</span></strong><br />
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.</p>
<div id="attachment_3088" class="wp-caption alignleft" style="width: 580px"><img class="size-full wp-image-3088" title="03" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/031.png" alt="" width="570" height="625" /><p class="wp-caption-text">Figure 3 – Ortsbo Variance for period over period reporting at April 18, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Facebook:</span></strong><br />
Ortsbo launched a Facebook Fan Page (<a href="http://www.facebook.com/Ortsbo">www.facebook.com/Ortsbo</a>) in late August 2010 and the Fan Page has reached approximately 91,000 Fans, with approximately 1,000 Fans joining us just this past week.  From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 9.1 Million people on Facebook, and growing as the Fan numbers increase.</p>
<p><strong><span style="text-decoration: underline;">Twitter:</span></strong><br />
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates.  The updated launch began the first week of January 2011 and to date there are approximately 11,500 followers representing a week over week increase of approximately 500 followers.</p>
<p><strong><span style="text-decoration: underline;">Alexa Rankings:</span></strong><br />
Founded in April 1996, Alexa (<a href="http://www.alexa.com">www.alexa.com</a>) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data.  Alexa uses this data to rank millions of web sites and also reports usage data.</p>
<p>Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 15,000 – ranking consistently among the Top 100K web sites worldwide.</p>
<p>Please Review:<br />
The information contained in this presentation may contain forward-looking statements.  These statements are based on current expectations and assumptions that are subject to risks and uncertainties.  Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations.  We do not undertake any duty to update any forward-looking statements.</p>
<p>The information in this presentation may contain forward looking statements within the meaning of the &#8220;safe harbor&#8221; provisions of US laws. These statements are based on management&#8217;s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Ortsbo Performance: April 4-11</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/04/25/ortsbo-performance-april-4-11/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/04/25/ortsbo-performance-april-4-11/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 15:08:23 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[Ortsbo Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1266</guid>
		<description><![CDATA[Ortsbo enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms. During the past period (April 4, 2011 to April 11, 2011), Ortsbo achieved approximately 15.7 million minutes of usage and to date has in excess of 148 million minutes of total user engagement.

<a href="http://www.intertainmentmedia.com/refresh/2011/04/25/ortsbo-performance-april-4-11/"> READ MORE</a>]]></description>
				<content:encoded><![CDATA[<p><em>As at April 11, 2011</em></p>
<p>All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the updates.</p>
<p>Ortsbo (<a href="http://www.ortsbo.com">www.ortsbo.com</a>) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others. In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.</p>
<p>Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.</p>
<p>Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email. We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site. Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.</p>
<p><strong><span style="text-decoration: underline;">ORTSBO WEEKLY HIGHLIGHTS</span><br />
Unique Users: 3,445,672 &#8211; <strong>NEW RECORD</strong><br />
Online Sessions: 5,530,616 &#8211; <strong>NEW RECORD</strong><br />
Page Views: 12,979,302 &#8211; <strong>NEW RECORD</strong><br />
Minutes of Engagement: 15,758,672 &#8211; <strong>NEW RECORD</strong><br />
New Facebook Fans this week: 15,000 approx.<br />
Twitter Followers this week: 1,000 approx.</strong></p>
<p>NOTE: We have started to implement our new traffic management systems. Given the accelerated growth of Ortsbo, we are currently implementing new servers and online services to handle the increase in global users and improve the overall consumer experience. This may cause, from time to time, some minor variations in service and performance in the short term for the next few weeks.</p>
<p><strong><span style="text-decoration: underline;">Key Performance Metrics</span><br />
The following chart outlines some key performance metrics for Ortsbo.</strong></p>
<div id="attachment_3048" class="wp-caption alignleft" style="width: 580px"><img class="size-full wp-image-3048 " title="01" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/chart1.png" alt="" width="570" height="318" /><p class="wp-caption-text">Figure 1 – Ortsbo Performance Metrics as at April 11, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Minutes of Engagement</span><br />
During the past period (April 4, 2011 to April 11, 2011), Ortsbo achieved approximately 15.7 million minutes of usage and to date has in excess of 148 million minutes of total user engagement.</strong></p>
<div id="attachment_3049" class="wp-caption alignleft" style="width: 580px"><img class="size-full wp-image-3049 " title="02" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/chart2.png" alt="" width="570" height="526" /><p class="wp-caption-text">Figure 2 – Ortsbo Performance Metrics as at April 11, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Variance</span><br />
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.</strong></p>
<div id="attachment_3050" class="wp-caption alignleft" style="width: 580px"><img class="size-full wp-image-3050 " title="03" src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/chart3.png" alt="" width="570" height="511" /><p class="wp-caption-text">Figure 3 – Ortsbo Variance for period over period reporting at April 11, 2011</p></div>
<p><strong><span style="text-decoration: underline;">Facebook</span><br />
Ortsbo launched a Facebook Fan Page (<a href="http://www.facebook.com/Ortsbo">www.facebook.com/Ortsbo</a>) in late August 2010 and the Fan Page has reached approximately 90,000 Fans, with approximately 15,000 Fans joining us just this past week. From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 9 Million people on Facebook, and growing as the Fan numbers increase.</strong></p>
<p><strong><span style="text-decoration: underline;">Twitter</span><br />
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates. The updated launch began the first week of January 2011 and to date there are approximately 11,000 followers representing a week over week increase of approximately 1,000 followers.</strong></p>
<p><strong><span style="text-decoration: underline;">Alexa Rankings</span><br />
Founded in April 1996, Alexa (<a href="http://www.alexa.com">www.alexa.com</a>) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. Alexa uses this data to rank millions of web sites and also reports usage data.</strong></p>
<p>Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 18,000 – ranking among the Top 100K web sites worldwide.</p>
<p>Please Review:<br />
The information contained in this presentation may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.</p>
<p>The information in this presentation may contain forward looking statements within the meaning of the &#8220;safe harbor&#8221; provisions of US laws. These statements are based on management&#8217;s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.</p>
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		<title>The buzz about Ortsbo keeps growing!</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/04/06/the-buzz-about-ortsbo-keeps-growing/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/04/06/the-buzz-about-ortsbo-keeps-growing/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 18:51:05 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[In The News]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1164</guid>
		<description><![CDATA[We announced yesterday that Gene Simmons will be the new spokesperson for Ortsbo, and since then the buzz in the press has been huge!

<a href="http://www.intertainmentmedia.com/refresh/2011/04/06/the-buzz-about-ortsbo-keeps-growing/"> READ MORE</a>]]></description>
				<content:encoded><![CDATA[<p>We announced yesterday that Gene Simmons will be the new spokesperson for Ortsbo, and since then the buzz in the press has been huge!</p>
<p>Here&#8217;s a few key articles for you to check out.</p>
<p><em><strong>Variety </strong></em>ran a piece by Andrew Wallenstein yesterday, titled <a href="http://www.variety.com/article/VR1118034959">Gene Simmons backs Ortsbo &#8211; Kiss of approval for Web translator</a>.</p>
<blockquote><p><em>An online translation service with users spread all over the planet is  getting some help from a man who knows what it takes to create a global brand: Gene Simmons.</em></p></blockquote>
<p>In our hometown, the most read newspaper in Canada<em><strong> The Toronto Star</strong></em> ran an article by Danny Moloshok today, titled <a href="http://www.thestar.com/business/article/969535--simmons-made-to-be-a-corporate-pitchman">Simmons made to be a corporate pitchman</a>.</p>
<blockquote><p><em>Trading in his platform boots and skin-tight spandex for a business suit and loafers, Kiss founder Gene Simmons has signed on as corporate  pitchman for Toronto-based Ortsbo Inc.</em></p></blockquote>
<p>As the articles keep coming, we&#8217;ll keep posting them! Let us know your thoughts.</p>
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		<title>Ortsbo Performance: March 28-April 4</title>
		<link>http://www.intertainmentmedia.com/refresh/2011/04/04/ortsbo-performance-march-28-april-4/</link>
		<comments>http://www.intertainmentmedia.com/refresh/2011/04/04/ortsbo-performance-march-28-april-4/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 14:55:28 +0000</pubDate>
		<dc:creator>ccollie</dc:creator>
				<category><![CDATA[Ortsbo Updates]]></category>

		<guid isPermaLink="false">http://www.intertainmentmedia.com/refresh/?p=1152</guid>
		<description><![CDATA[During the past period (March 28, 2011 to April 4, 2011), Ortsbo achieved approximately 11.4 million minutes of usage and to date has in excess of 132 million minutes of total user engagement. Ortsbo enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms.

<a href="http://www.intertainmentmedia.com/refresh/2011/04/04/ortsbo-performance-march-28-april-4/"> READ MORE</a>]]></description>
				<content:encoded><![CDATA[<p><i>As at April 4, 2011</p>
<p>All information is for discussion only. Please see the note at the bottom of this post for further information. To review previous Performance Review documents, please browse through the updates.</i></p>
<p>Ortsbo (<a href="http://www.ortsbo.com">www.ortsbo.com</a>) enables real time conversational translation in over 50 languages and seamlessly integrates with 13 of today’s most popular social media platforms including Windows Live Messenger, Facebook, Google Talk, Tencent QQ, Yahoo! Messenger, iChat, AIM, ICQ, Gadu-Gadu, Lotus Sametime, LiveJournal, Nokia Ovi and others.  In addition to social media chat networks, Ortsbo also offers a multi-lingual translator for Twitter.  </p>
<p>Commercial applications for Ortsbo include private chat network applications and a translation plug-in module for email. Development plans for Ortsbo include platforms for mobile handsets, portable computing and console applications.  </p>
<p>Ortsbo has released its beta plug-in module, Ortsbo for Microsoft Outlook, which allows users to send and receive multi-lingual messages with instant translation via email.  We believe that this will enhance the global communications market allowing for richer dialogue between subscribers. Ortsbo for Outlook will be increasing beta distribution to a larger test audience and to those who have registered at the Ortsbo.com web site.  Qualified registrants will receive added incentives as Ortsbo for Microsoft Outlook begins commercialization.</p>
<p><b><u>ORTSBO WEEKLY HIGHLIGHTS</b></u><br />
Unique Users: 2,279,542- <b>NEW RECORD</b><br />
Online Sessions: 3,450,115- <b>NEW RECORD</b><br />
Page Views: 7,185,624- <b>NEW RECORD</b><br />
Minutes of Engagement: 11,483,246- <b>NEW RECORD</b><br />
New Facebook Fans this week: 21,000 approx. &#8211; <b>NEW RECORD</b><br />
Twitter Followers this week: 1,000 approx.</p>
<p>NOTE: We have started to implement our new traffic management systems.  Given the accelerated growth of Ortsbo, we are currently implementing new servers and online services to handle the increase in global users and improve the overall consumer experience. This may cause, from time to time, some minor variations in service and performance in the short term for the next few weeks.</p>
<p><b><u>Key Performance Metrics</b></u><br />
The following chart outlines some key performance metrics for Ortsbo.</p>
<div id="attachment_3048" class="wp-caption alignleft" style="width: 580px"><img src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/01.png" alt="" title="01" width="570" height="318" class="size-full wp-image-3048" /><p class="wp-caption-text">Figure 1 – Ortsbo Performance Metrics as at April 4, 2011</p></div>
<p><b><u>Minutes of Engagement</b></u><br />
During the past period (March 28, 2011 to April 4, 2011), Ortsbo achieved approximately 11.4 million minutes of usage and to date has in excess of 132 million minutes of total user engagement.</p>
<div id="attachment_3049" class="wp-caption alignleft" style="width: 580px"><img src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/02.png" alt="" title="02" width="570" height="526" class="size-full wp-image-3049" /><p class="wp-caption-text">Figure 2 – Ortsbo Performance Metrics as at April 4, 2011</p></div>
<p><b><u>Variance</b></u><br />
The following chart outlines the variance for the above report periods allowing the reader to see the progress period over period.</p>
<div id="attachment_3050" class="wp-caption alignleft" style="width: 580px"><img src="http://intertainmentmedia.com/blog/wp-content/uploads/2011/04/03.png" alt="" title="03" width="570" height="511" class="size-full wp-image-3050" /><p class="wp-caption-text"> Figure 3 – Ortsbo Variance for period over period reporting at April 4, 2011</p></div>
<p><b><u>Facebook</b></u><br />
Ortsbo launched a Facebook Fan Page (<a href="http://www.facebook.com/Ortsbo">www.facebook.com/Ortsbo</a>) in late August 2010 and the Fan Page has reached approximately 75,000 Fans, with approximately 21,000 Fans joining us just this past week.  From our internal, ad hoc research, the average fan has in excess of 100 Facebook Friends, giving us a potential reach of over 7.5 Million people on Facebook, and growing as the Fan numbers increase.</p>
<p><b><u>Twitter</b></u><br />
Ortsbo is accelerating its Twitter program providing followers with regular messaging and updates.  The updated launch began the first week of January 2011 and to date there are approximately 10,000 followers representing a week over week increase of approximately 1,000 followers.</p>
<p><b><u>Alexa Rankings</b></u><br />
Founded in April 1996, Alexa (<a href="http://www.alexa.com">www.alexa.com</a>) has developed an installed base of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data.  Alexa uses this data to rank millions of web sites and also reports usage data.</p>
<p>Since launching in late July 2010, Ortsbo.com has quickly moved up the Alexa rankings from in and around 12 Million to under 18,000 – ranking among the Top 100K web sites worldwide.</p>
<p>Please Review:<br />
The information contained in this presentation may contain forward-looking statements.  These statements are based on current expectations and assumptions that are subject to risks and uncertainties.  Actual results could differ materially because of factors discussed in the management discussion and analysis section of Intertainment’s interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations.  We do not undertake any duty to update any forward-looking statements.  </p>
<p>The information in this presentation may contain forward looking statements within the meaning of the &#8220;safe harbor&#8221; provisions of US laws. These statements are based on management&#8217;s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. and / or Ortsbo Inc. does not assume any obligation to update any forward looking information contained in this news release.</p>
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